Food Concept Brochures / Marketing Collateral

AFC Corp.




Tools Used:


Poke Bowl Concept Brochure - Peekaboo Tab Cover

Poke Bowl Logo Color Variations

Poke Bowl Posters - POP /  Logo and Illustrations

Advanced Fresh Concepts Corp., an international sushi-food franchising company,  expanded their marketing outreach with entirely new branding, products, looks and marketing concepts.  My lead role helped give these projects a  story- driven message; incorporating illustrations and cohesive graphics to solidify the goal message of authentic, natural and fresh products.  Items like a 'Peekaboo-style' tabbed brochure helped to added depth and interest to the print piece, while the use of specific color styles tied projects into the company's marketing goals.

Advanced Fresh Concepts / 2015-2017

Print - Marketing

Art Direction, Lead Graphic Designer

InDesign, Illustrator, Photoshop



Ideation - Sketching

Project Briefing

Idea Translation

Project development - Plans

Print Production


Marketing - Brand Message

Vendor Communications




Gate Fold Brochure

Washoku a Traditional Japanese Cuisine

TV Screen Graphics / Poster /

POP Banner / Brochure

Promotional Marketing

POP Banner / Poster