GRAPHIC DESIGNER & DIGITAL ILLUSTRATOR
AFC Corp. | Digital Work
The Design Problem Space: The former website had a very dated-style and cluttered look, and the site navigation was confusing to the user. We were assigned to create both desktop and mobile design assets.
Also, a series of business contact forms needed to be designed and implemented which created additional challenges to the site structure.
The Design Team's solution: The team (re)designed this project from scratch with a more professional, corporate and contemporary business look while implementing a stronger marketing brand message. All stages of user experience design were explored: research, prototypes and iterations, low and high fidelity designs, and finally we created the artwork to proceed to the UI Development stage.
I am very proud of our team's accomplishments and I learned a great deal about user experience design and interactive digital media during this process.
AFC Corp. | Digital
ROLE: GRAPHIC DESIGNER
My contributions included: User Experience research, UI organization, mock-ups, prototypes, UI Design, iconography, and final digital graphics for AFC Corp. website design and mobile device interactivity
SOFTWARE USED &
Illustrator, Photoshop, InDesign, Sketch
The initial design stages began with Website Style Guides and UX-UI research.
Our goal was to design a corporate-business look; building trust, show the stability and leadership of the organization and emphasize the 30 years of industry innovations, experience and acumen.
Below: Examples of the Company's Prior Website Pages
UI Wireframe Studies
We wanted to give the illustrations a look of individuality while keeping the corporate message.
I hand illustrated all graphics and icons for the website using Adobe Illustrator.
Illustrated: Plastic Containers
& Fish scene
Corporate Historical Time-line
'Forms' Page Style
Core Values - Style Page
UI Interactive Looks
Submission Form for UI Response (pop-ups)