RICK MAKOUL

GRAPHIC DESIGNER & DIGITAL ILLUSTRATOR

rickmakoul@gmail.com

AFC Corp.  |  Digital Work

The Design Problem Space: The former website had a very dated-style and cluttered look, and the site navigation was confusing to the user.  We were assigned to create both desktop and mobile design assets.

Also, a series of business contact forms needed to be designed and implemented which created additional challenges to the site structure.

 

The Design Team's solution: The team (re)designed this project from scratch with a more professional, corporate and contemporary business look while implementing a stronger marketing brand message.  All stages of user experience design were explored: research, prototypes and iterations, low and high fidelity designs, and finally we created the artwork to proceed to the UI Development stage.

 

I am very proud of our team's accomplishments and I learned a great deal about user experience design and interactive digital media during this process.

AFC Corp.  |  Digital

ROLE: GRAPHIC DESIGNER

 

My contributions included: User Experience  research, UI organization, mock-ups, prototypes, UI Design, iconography, and final digital graphics for AFC Corp. website design and mobile device interactivity

SOFTWARE USED &

SPECIALTIES:

 

Illustrator, Photoshop, InDesign, Sketch

OLD WEB

GRAPHICS

The initial design stages began with Website Style Guides and UX-UI research.

 

Our goal was to design a corporate-business look; building trust, show the stability and leadership of the organization and emphasize the 30 years of industry innovations, experience and acumen.

 

 

UI

Style Guides

Below: Examples of the Company's Prior Website Pages

UI Wireframe Studies

Iconography

Page Styles

Digital Illustrations

We wanted to give the illustrations a look of individuality while keeping the corporate message.

 

I hand illustrated all graphics and icons for the website using Adobe Illustrator.

Illustrated: Plastic Containers

& Fish scene

Subject: Sustainability

Carousel Look

Illustrated:

Corporate Historical Time-line

'Forms' Page Style

Core Values - Style Page

UI Interactive Looks

Submission Form for UI Response (pop-ups)